Reporting to the Head of Marketing and working collaboratively with the rest of the marketing team, this is a very 'hands on' marketing role working across the full marketing mix. The Senior Marketing Communications Executive will be responsible for implementing, managing and reporting on marketing campaigns to raise the profile of the business and to drive customer interest and adoption in our products and services to strengthen our reputation and facilitate our continuous growth.

Key Responsibilities

Communications (50%)

• Writing and editing copy for business communications and marketing collateral, including case studies, brochures, flyers, adverts, letters and emails
• Work with the Head of Marketing and PR agency to prepare thought leadership articles/blogs/papers
• Support on building and maintaining the content/editorial calendar
• Manage the content and maintenance of all marketing assets ensuring they are on brand and compliant

Campaign management (30%)

• Planning, implementing and reporting on the success of marketing campaigns to drive brand awareness, demand, usage and engagement whilst ensuring each campaign is delivered on time, on budget and the correct measures are in place to maximise ROI
• Ownership of campaign activity for conferences/exhibitions
• Undertaking detailed analysis of marketing campaigns to ensure targets are met
• Work with 3^rd party suppliers including design, digital and print agencies to deliver campaigns

Data analysis (MI) (5%)

• Use data/MI to improve in life campaigns to drive up usage and effectiveness
• Deliver MI and analysis and make recommendations for improvements to campaign activity

New business (5%)

• Work closely with sales teams to support on sales enablement such as producing sales aids, toolkits and content 

Ad hoc (10%)

• Deputise for the Head of Marketing in their absence
• Represent marketing at business/project related meetings
• Take ownership of inbound requests from the business

Risk & Compliance:

Ensure that all Governance and Compliance requirements are adhered to and all reporting and reviewing activities required by the Regulatory Bodies are carried out to the standards required.

Skills & Experience

Experience

• Ideally 3-5 years’ experience in a broad marketing role
• Proven experience in writing and editing copy for communications
• Demonstrable experience in campaign management using a multi-channel approach

Skills

• Ability to demonstrate advanced copy writing skills
• Proficient in proof-reading and ability to demonstrate excellent attention to detail
• Ability to manage and deliver against multiple priorities and to tight deadlines
• Ability to manage the changing needs and demands of multiple stakeholders

Desirable

• Understanding the premium finance market
• Understanding of the insurance and financial services market
• Familiarity with Adobe creative suite i.e. InDesign and PhotoShop
• Familiarity with email distribution channels