Be the face of and drive passion for the brand internally and externally
Deliver sales and profit targets
Deliver brand market share and key defined equity measures
Monitor consumer, category and competitor insights and trends to ensure the brand is equipped to win and at the forefront of new product opportunities
Own and manage product portfolio through stage and gate process, for on time delivery, execution and launch with excellence and future profitable growth
Ensure we have a strong, differentiated product positioning that is clear internally and externally. Ensure it is applied consistently to build brand equity
Define and activate the brand strategy across all Marketing Ps (product, pack, price, place, promotion/comms)
Work alongside commercial functions to ensure our brands promotional strategies are maximised.
Ensure brand architecture is clear, and products are appropriately prioritised and communicated to all
Develop and implement consumer communications and social media strategy with support from relevant /media agencies in line with business priorities and brand objectives
Develop the creative collateral to bring the brand to life with consumers
Work in partnership with insights to create motivating and engaging customer brand plans and present our plans externally with passion
Manage total brand spend on ATL budget – recommending budget allocations and working within budget parameters as agreed for that financial year. Ensure budgets are maximised and all activity evaluated, and learnings shared.
Ensure all branded activity meets guidelines of trade bodies and associations.
Plan and execute a comprehensive Trade Press, Trade Advertising and Trade activation plan.
Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.
Be a proactive and valued member of the Brand Marketing team
Build strong co-dependent relationships with other key functions