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      Job Reference No: 3973

      Employment Type: Permanent

      Senior Brand Manager

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      Location: Gloucester Salary: £50,000

      1. Be the face of and drive passion for the brand internally and externally
      2. Deliver sales and profit targets
      3. Deliver brand market share and key pre-defined equity measures
      4. Develop and drive the long-term strategic brand direction
      5. Develop an insight led, innovation pipeline in line with brand strategy
      6. Ensure we have a strong, differentiated product positioning that is clear internally and externally. Ensure it is applied consistently to build brand equity
      7. Define the brand strategy across all Marketing Ps (product, pack, price, place, promotion/comms)
      8. Own the product portfolio and brand architecture both short and long term to ensure future profitable growth
      9. Develop communications strategy with support from relevant /media agencies in line with business priorities and brand objectives
      10. Monitor competitor insights and trends to ensure the brand is equipped to win and at the forefront of new opportunities
      11. Develop the strategic creative collateral to bring the brand to life with consumers
      12. Work in partnership with insights to create motivating and engaging customer brand plans and present our plans externally with passion
      13. Manage total brand spend on ATL budget – recommending budget allocations and working within budget parameters as agreed for that financial year. Ensure budgets are maximised and all activity evaluated, and learnings shared.
      14. Ensure all branded activity meets guidelines of trade bodies and associations.
      15. Lead a comprehensive Trade Communication strategy.
      16. Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.
      17. Be a proactive and valued member of the Brand Marketing team
      18. Build strong co-dependent relationships with other key functions
      19. Manage and develop direct reports

       

       

      Call Us On 0800 567 7777

      Email Us On enquiries@p3search.com

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